BLOG - Rank higher on Google Maps

1. Verify your Google My Business Information

Google should know mostly all about your business, because it will have a higher chance of correctly displaying your business listing online. Also make sure your listing is complete and accurate, including:

• Contact information and website. Make sure to put all your contact information such as your address, phone number, and website so Google can provide as much information as possible
• Business Hours. A great feature of Google Maps is that it tells users when a business is open or close so be sure to add your business hours as well.
• No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Take out the superfluous and make sure all information written is accurate. No duplicate pieces of information. Multiple phone numbers or locations and Google will discredit your business.

2. Get Google Reviews

User reviews makes your business seem more trustworthy and Google will recognize that fact and rank you higher because of the volume of good reviews. Yelp and other sites will help but you of course cannot control what everyone says about your business so the reviews may be good or bad.

To give yourself a boost, ask a handful of trusted, loyal customers (ones who you know will leave you a positive review) to write a review for you. A few positive reviews will be enough to instantly up your rankings.

3. Properly Categorize Your Business

Now having created your first Google Maps listing you have the option of adding a primary industry category, or a keyword to describe your business.

The best business owners know that you can add up to five additional categories for your keywords. Make use of all five of these to really help you. You’re main category should be the main classification for your business, while the remaining five should incorporate as more descriptors.

4. Embed a Google Map on Your Website

An additional way to improve your ranking on Google Maps is to embed a Google Map on your website. Many businesses place a map on the contact page of their site. Be sure to use the same address that you have on your Google My Business listing.

To learn how to embed a Google Map on your website, search for your business name in Google Maps for starters. There are three lines which are options and they are alongside your business name and click “Share or Embed Map”. Then copy and paste on your business’s contact page.

5. Use a Local Telephone Number

A local telephone number is a better decision then toll-free numbers because those numbers are mostly used for spam. Local telephone numbers are going to show that your business is a well and established location in the area.

6. Add Photos to the Listing

An easy way to stand out on Google Maps is to add a photo to your Google My Business listing. Just choose a good photo of your business that’s on your website or highlights your business. You can have more than one photo so choose ones that will entice customers to come to your business.

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