Google should know mostly all about your business, because it will have a higher chance of correctly displaying your business listing online. Also make sure your listing is complete and accurate, including:
User reviews makes your business seem more trustworthy and Google will recognize that fact and rank you higher because of the volume of good reviews. Yelp and other sites will help but you of course cannot control what everyone says about your business so the reviews may be good or bad.
To give yourself a boost, ask a handful of trusted, loyal customers (ones who you know will leave you a positive review) to write a review for you. A few positive reviews will be enough to instantly up your rankings.
Now having created your first Google Maps listing you have the option of adding a primary industry category, or a keyword to describe your business.
The best business owners know that you can add up to five additional categories for your keywords. Make use of all five of these to really help you. You’re main category should be the main classification for your business, while the remaining five should incorporate as more descriptors.
An additional way to improve your ranking on Google Maps is to embed a Google Map on your website. Many businesses place a map on the contact page of their site. Be sure to use the same address that you have on your Google My Business listing.
To learn how to embed a Google Map on your website, search for your business name in Google Maps for starters. There are three lines which are options and they are alongside your business name and click “Share or Embed Map”. Then copy and paste on your business’s contact page.
A local telephone number is a better decision then toll-free numbers because those numbers are mostly used for spam. Local telephone numbers are going to show that your business is a well and established location in the area.
An easy way to stand out on Google Maps is to add a photo to your Google My Business listing. Just choose a good photo of your business that’s on your website or highlights your business. You can have more than one photo so choose ones that will entice customers to come to your business.
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